How To Get The Most Out Of 2023
What’s coming in 2023?
Nobody knows but one thing is certain – it will be something we’re not expecting. Financial uncertainty and the gloom of a looming recession force us to get leaner. Cut corners. Maximize efficiency. Get nimble.
If your current strategy is to throw out a line with a worm on the hook and watch the bobber, you will find that fish are a lot harder to catch now. You’re headed for failure.
Without a doubt, it is more critical now than ever to know your customer. The big differentiator is having a well-honed (and purposeful) acquisition strategy for clients. Figure it out now – while the sun is still shining – don’t wait until the clouds roll in.
Develop a Strategy
A great strategy starts with a few important steps. Here’s how:
Know your business. Starting with a macro perspective, look for big holes or gaps. Review your financials, your customer base, and your marketing game. Tighten up your branding and make sure it fits your purpose.
Know your customer. Where are they coming from? What do they need? To really understand, try to write a page in your client’s diary (see link). If you can’t do that, you need more work on your customer Avatar. Check out this article for more details.
Know your market – and your competition. How do you compare? How are you different – what do you offer that they don’t? How much market share do you own?
Know your limits – if you are spending money supporting a product or service with no value to your clients, cut bait. Let it go.
Time to Analyze
Here’s something to keep in mind – when the economy flexes, your client base can change. You might get more clients through referrals, online searches, or sources you haven’t seen before. It is important to know: Why and how is this happening?
Once you’ve done the work, do the analysis. Then, make a plan. Make it simple. Write it down. We recommend that you focus on a plan that is specific and actionable.
If you’re committed to it, let us know. We are with you on this journey into 2023.